Nike | Hoops on Huaihai

Project Overview

Client: Nike

The Hype Shanghai has worked on artistic motion graphic design content for a new Nike event, which is part of a bigger campaign. A secret basketball court divided into 2 phases for the event “Hoops on Huaihai” in Shanghai. The secret Nike basketball court was inviting basketball fans to challenge their basketball skills by offering product trials

Production Overview

Division: Los Angeles Team size : 2

Executive Producer: Ruben Kosman

Executive Creative Director: Aslan Malik

Summary

Pixomondo was responsible for the creative direction / storytelling and content production for the LED screens on a custom made basketball court. All content had been customized to the environment for optimal visualization.